What outcomes do your product and marketing changes actually drive?
We deliver accurate answers to hard questions and make sure you get the most value out of your data. We offer expert advice and custom data products in flexible arrangements that suit your current situation. We work with a wide range of statistical tools, mainly experimentation and causal inference, to solve your business problem.
What we do
Experiment Everywhere
Experimentation tells you what works and what doesn’t. A/B testing is only one type of experimentation, but many business settings require something else. Whether you wonder what discounting or in-store tactic is more effective, we can help you. Experiments can be run everywhere if you know how. And we do.
Marketing Measurement
Marketing and advertising are important business levers, but only if you know what you’re doing. Figuring out the return on your spend is a causal question that requires carefully selected and executed statistical techniques. We combine experimentation and causal-inference methods to help you optimize your marketing budget.
Causal Inference
Experiments are not always feasible or even necessary. It is sometimes possible to understand the causal relationships between your business tactics and your customer outcomes without experimentation. Loyalty programs and advertising can be hard to experiment with, but that does not mean you cannot assess their effectiveness. We are experts in causal inference and can put these powerful tools to good use in your business.
Who We Are
PopData was founded by Hampus Poppius, a data scientist with a PhD in Industrial and Behavioral Economics from Lund University. Before starting PopData, he worked on experimentation and causal inference in tech, and today he helps companies design and analyze experiments online and in physical retail.
He also works with GrowthBook, the open-source experimentation platform, on its statistical methods and on content for experimentation practitioners.
For projects that need more hands or other skills, we work with a network of specialists we know and trust.
Contact Us
Interested in working together? Get in touch and describe your challenge. If we can’t help you, we’ll find someone who can.